Almost everyone is online today. If you are a business owner or you intend to become one, you need to be also online, where your target customers are. Most business owners are confused when it comes to internet marketing and website promotion methods. This article aims at giving you a few useful tips to get you started with your online promotion.
Social media can be your best friend if you know how to use it. You need to find and join those communities and groups of people that fit your target consumer profile. You are going to be surrounded by people who share your values and your needs, people who can become your customers if you know how to promote your products or services to them. Be friendly, yet professional, and you are going to earn respect and strengthen your authority.
Product reviews are among the most effective methods of promotion. It’s a good idea to put the name of the product in the name of your article. It’s also good to mention it is a review. This will help you get found by people who search for the name of that product and the word “review”. They are among the best visitors for you, because they already have a buying intention once they look online for reviews.
Link exchange is a good method for attracting more visitors to your website. You can find websites that sell products similar to yours and suggest their owners to add a link to your website on theirs. In exchange, you are going to add a link to their website on yours. Everybody wins, including the customers who are going to have more resources to check out.
Using the most relevant keywords in your content is important, but you shouldn’t use them too many times, as this might trigger a penalty from search engines, thus being harmful. Search engine robots have the ability to detect whether a page has a too high keyword density. If you are labeled as “spammer”, it’s going to be very hard to get rid of this penalty.
You need to test your marketing campaigns before launching them. You might consider some ideal brilliant, but in fact they might not mean too much for your target audience. You need to test out your copy before spending money for promoting your website. You can do this either by setting up a small campaign and run it, or by asking your friends and acquaintances to give you feedback on the clarity and focus of your messages.
Perhaps you’ve already heard that “the money is in the list”. While this is not entirely true, building an email list is very useful. It enables you to establish a personal relationship with your customers. You are going to be able to send them customized messages, ask for feedback and more. If your newsletters are interesting, your customers are going to open and read them.
Tracking should be your primary concern if you want to maximize your profits. You need to know what pages perform the best, which ads bring you the most sales and which areas of a page your visitors read more. If you have such data, you can make adjustments. For instance, you can try various placements for your main call to action and see which performs the best. The more you know about your visitors, the better will be for you.
Minor tweaks can take you a long way, so always try to find such adjustments that can help you boost your conversions. Change colors, play with the buttons, try different types of menus and always check out your data to see whether the adjustments were for the better.
Build a Facebook page for your company and use it to make your website and your name known to as many people as possible. As Facebook is very popular today, it would be a waste not to take advantage of its huge potential when it comes to online marketing. Just gather followers and keep them interested by delivering them amazing content.